Carbon copy
The fruits of my recent efforts have recently gone live with the launch of the NSW government’s Energy Savings Scheme website http://www.ess.nsw.gov.au. Stamford Interactive (user experience experts) asked me to get involved in a site redesign as content partner. We have worked together successfully before, so I was happy to help.
After discussions with the client we decided that my role would be to ‘webify’ (new word) the content. So the client would write to the agreed site map, and then I would reshape it in plain language to make it findable (optimised) in search engines, usable and accessible. I documented everything in a content style guide to help future writers and content managers maintain the rage. http://www.ess.gov.au went live in January 2012.
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