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Project date: February 2008

Project website: vline.com.au

As a result of working with the marketing crew at V/Line I now know a lot more about Victoria’s regional train services. Did you know your V/Line ticket entitles you to travel on local and metropolitan services? And that prices have gone down significantly in recent years. For the 2007-08 school holidays a Family Special campaign offered families cheap tickets to regional Victoria. I wrote destination-specific content for Bendigo, Ballarat, Echuca, Geelong and Melbourne. Launched Dec/Jan 2007-08